Google = Internet

Google wants to go beyond just becoming a verb. They want to become our Internet. They've been acquiring huge volumes of fibre assets, not just for search you would imagine. They are building a LOT of data centers with close proximity to power, like they recently bought 520 acres in Goose Creek industrial park which is probably 100 times as much land as any conceivable data center would require. Why all this? The reason is simple and logical. As we all begin embracing Internet video (50% Internet bandwidth is over Bit-Torrent), it becomes a huge backbone burden on the ISPs and cable companies whose current network infrastructure cannot support anywhere close. Google is the first to see this, and has just started its building program. There will be a day when all the ISPs will HAVE to team up with Google to use their local data centers, as an alternative to bankruptcy.

"We won't know if we're using Google or if we're using Internet and for all practical purposes it won't matter. Google will become our phone company, our cable company, our stereo system and our digital video recorder", says Mr. Cringley